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Confectionery Fairy Tale в Хабаровске | Супермаркет-ДВ

Confectionery Fairy Tale

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The company has been based in 1990 and stood at sources of begining of the Russian business, together with it has passed rises and falling, on our eyes and our efforts had been generated the market of confectionery products. Initially the basic direction of the company was sweet production for children, and our specialization on the market - a segment of branded products and novelties from sugar and chocolate.

After association in 2001 of two companies - Assoptorg and EVR - we have taken strong positions in the segment of the market with far distance from the nearest competitors. However we do not stop on reached. The permanent job on development of new products and perfection old, on improvement of quality of services rendered to our buyers, on sharpening all business-processes of the company is conducted.

Having technology of creation of products, we constantly conduct development of new ideas in close cooperation with manufacturers. Being owners of trade marks and exclusive representatives in Russia confectionery factories from all world, we considering the problem of satisfaction of growing needs of the market and construction of effective system all-Russian distribution of our production. Hundreds distributors and wholesalers, tens thousand shops are involved in this chain on all country. We create and we count this system so that everything, in it participating, received the worthy steady income, and on a shelf of shop the happy consumer could get an excellent product for the money.

New mark in our development was opening own capacities - factories in a Reutov city in Moscow area(2004) and in Ivanovo (2007). Now we have new additional opportunities in development of new products and in the control over quality on all chain - from primary materials up to a product on a shelf. Constantly extends and improves distribution of products. In St.-Petersburg our branch actively operates, across all Russia our regional employees on places help to develop sales of distributors.

Secret of our competitiveness and survival rate - in constant search, in mobility in relation to the market, in orientation to needs of the client, in the rallied collective of professionals uniting efforts of experts in marketing, production workers, sellers. One of the main values of our company are people working in it. Formation of the corporate culture, the thought over personnel selection directed on use of creative potential of the person, has helped to create the command, capable to realize tasks in view. And this command already was beyond our company, it constantly grows due to new enthusiasts and professionals in system of manufacture and distribution.

We have achieved results which, in our opinion, are not less important, than financial stability. It is knowledge and the experience, got for years of self-denying work, trust of numerous partners and respect of colleagues on business. Much still it is necessary to make, it is a lot of ideas on the further development. Let's go together forward, we shall see You in the command incorporated by the general idea of Sweet Business.